Who we are

Swan Brand Labs is a dynamic fusion of creativity, strategy, and innovation, designed to craft bold, unforgettable brand experiences. Founded by Luke Swan, a marketing expert and driven student-athlete at TCU, this lab is a reflection of his diverse background and passion for pushing boundaries in the marketing world. Luke has built an impressive resume, leading creative campaigns and brand activations that stand out. From his work as a running brand marketing intern at Nike, where he helped bring to life engaging consumer activations across Los Angeles, to spearheading marketing initiatives for the TCU Neeley Fellows Honors Program, Luke has consistently shown his ability to deliver high-impact results.
As a student at TCU, Luke has honed his skills in leadership, creativity, and strategic thinking, while juggling the responsibilities of being a student-athlete. His experience spans across multiple sports and industries, allowing him to approach marketing challenges with a unique, consumer-centric perspective. At Swan Brand Labs, the focus is on innovation and storytelling, combining data-driven insights with bold, creative execution to craft campaigns that not only capture attention but also build emotional connections with consumers.
Whether it's through developing global brand activations, leading-edge storytelling, or strategic marketing plans, Swan Brand Labs is committed to transforming brands into powerful experiences. With a foundation in sports, culture, and forward-thinking marketing, the lab is designed to help brands connect with their audiences on a deeper level and create lasting impressions. Luke's extensive background, creative vision, and relentless drive make Swan Brand Labs the go-to place for brands looking to stand out and make an impact in today's fast-paced world.